How Do End-Users Really Feel About Our Mediated Messages?: Using Technology to Move Past Self-Report Data
Keywords:Electrodermal activity monitoring, cognitive neurorehabilitation, biometric user interfaces, galvanic skin response, health and gaming
Galvanic Skin Response (GSR) technology allows users to monitor their response to stress while engaged in various tasks. The PIP, from Galvanic, Inc., is an integrated Bluetooth app that can measure stress levels and relaxation in a closed-loop system. Moreover, PIP’s diverse apps offer
competition and gamification of the users’ relaxation levels, as one can learn to adapt behavior to achieve desired performance. This paper discusses the gamification of meditation and mindset, with specific concern for PIP’s various mobile learning uses when incorporating the device in K-12 and higher education schools and universities in the United States; corporate wellness; Public Relations research, theory testing, and work with corporate partners. The paper considers the applications of the PIP system, informed by original PIP case studies, including client campaigns and fear appeal research.