Instruction for Authors

  1. Acceptance Criteria

The manuscript needs to be scientifically important, original, and interesting to the scientific audience for acceptance in the journal. According to the editorial policy, all submitted manuscripts undergo an in-depth double-blind peer review. The review procedure document is provided on the journal website.

  1. Types of content 

European Journal of Marketing and Economics (EJME) welcomes and acknowledges high-quality theoretical and empirical original research papers, case studies, review papers, literature reviews, book reviews, conceptual frameworks, analytical and simulation models, and technical notes. 

  1. Topics

As society advances, the techniques of marketing also change with complex economic situations. EJME aims to be a broad range of multidisciplinary platform in marketing and economics and related fields with all aspects of theory and practice, where researchers and scientists share their significant recent research findings with the scientific community and the audience worldwide.

The topics for EJME cover but are not limited to the following.

  • Economics
    • Industrial Organization
    • International Economics
    • Labor Economics
    • Finance
    • Money and Banking
    • Growth
    • Public Finance
    • Political Economy
    • Law and Economics
    • Environmental Economics
  • Marketing and Economics
    • applied economic theory
    • econometrics
    • statistical methods
    • service dominant concept
    • labors of marketing actors
    • terms of the economy
    • managerial practice
    • service practices and performances
    • service delivery and staff
  • Business-to-Business and Network Marketing
    • new and emerging areas
    • global context
    • applied problems of relevance to marketing
    • consumer preferences
    • consumer demand and decision-making
    • strategic interaction of firms
    • pricing
    • promotion
    • targeting
    • product design/positioning
    • communication channels
  • Marketing Theory
    • key issues
    • emerging topics
    • recent contributions from other fields, i.e., sociology, psychology etc.
  • The Management of Marketing
    • how current concepts work?
    • should legislations interfere with marketing?
    • challenges of social responsibility criticism
  • Consumption and consumer practice
    • consumer reactions to marketing strategies
    • actors in marketing
    • light side and dark sides of marketing
    • implications in health and well-being
    • rethinking marketing theory and practice
  • Interconnections between Marketing and Society
    • influence on society
    • ecological impacts of marketing practice
    • resource limitations, population growth and marketing
    • ethical responsibility and marketing
  1. Paper Improvement

The author double-checks the manuscript in terms of:

  • Technical correctness
  • Novelty/originality
  • Reference to prior work
  • Quality of experimental results (if any)
  • Organization and clarity
  • Importance to the field 


The author checks whether 

  • the nature and scope of the paper are clearly stated in the abstract.
  • Introduction 

The author checks whether the introduction:

  • provides relevant background information;
  • indicates the scope and direction of the paper;
  • provides a context for the main issue;
  • indicates the focus of the paper;
  • the objectives are mentioned clearly, along with the significance of the study for the relevant audiences.

Review of literature and Theoretical Framework 

The author checks whether:

  • the existing literature covers all relevant aspects of the study;
  • the context of the topic or problem is established clearly in the literature review or historical background.

Research design and methods 

The author checks whether:

  • the methodology is clear and supported by literature;
  • the method used is appropriate to the objective of the study;
  • the methodology is reliable for the interpretation of findings;
  • the reason for choosing the methodology is mentioned.

Data collection 

The author checks whether:

  • the data is collected with the proper instrument.

Discussion, Findings, and interpretation 

The author cheeks whether:

  • the findings are interpreted in the light of the literature;
  • the terms are clear for the general audience and reader;
  • language of the paper is simple, cohesive, and free of jargon.


The author checks whether:

  • the literature is based on various studies;
  • the literature is integrated within the body of the paper;
  • the literature is cited correctly according to APA style;
  • enough references are cited for the study.

Excessive self-citations seemingly forced efforts among some authors for citations, and unnecessary references not mentioned within the body text are considered inappropriate and unacceptable.

  1. Paper Guidelines 

The author checks whether:

  • the paper is written according to the journal guideline;
  • all headings and subheadings are numbered correctly;
  • tables and figures are proper and provided with good image quality;
  • The length should not exceed 6000 words
  1. Submission

The author should submit the manuscript as a Word document via the online form at the link below.

 If the authors face difficulties submitting via the online form, they can send the manuscript as an attachment via email to [email protected].

  1. APC (Article Processing and Publishing Fee)

The journal charges a fee of €130 for processing and publishing the article.

Authors can pay the fee using one of the three methods provided on the invoice.

The editors may allow late submissions with an additional fee of €60.

  1. Open Access

The journal follows the open access policy of CC BY NC under Creative Commons attribution license v 4.0 (

According to this license, the content is free to download, distribute and adapt for noncommercial uses, provided appropriate attributions are made to the original article and its contributors.

  1. Paper format 


Title: The abstract's title should be 12-point Cambria and bold.

Author name: For each author, write the full name, affiliation, and email in Cambria 11.

Body: The abstract should be in Cambria font, 11 points, not bold, not italic, single space, between 150 to 250 words long as one paragraph, and fully justified.


5-10 words lower case, comma separated (not "Key words" but "Keywords")

Abstract language


Full Paper 

Font Size and Type: 10-pt. Cambria

Line Spacing: Single space throughout the paper, including the title page, abstract, document body, references, appendixes, footnotes, tables, and figures.

Spacing after Punctuation: Space once after commas, colons, and semicolons within sentences. Insert one space after punctuation marks that end sentences.

Alignment: Justified

Paragraph Spacing: 0 pt before and 6 pt after.

Order of Pages: Title Page, Abstract, Body (Introduction, Literature Review, Methodology, Discussion, Analysis, Conclusions, etc.), References, Footnotes, and Appendixes are placed after the references.

Tables & Figures are placed within the body of the text with good image quality and in line with the text (not text on both sides of the image).

Total Length

Maximum 6000 words.


According to the APA (American Psychological Association) Referencing System.


Full paper should be submitted in Microsoft Word format (.doc, .docx). Pdf not accepted



  1. Review Procedure

The review procedure is given by the guideline on the journal website.

  1. Deadlines

The journal publishes two issues per year.

1st Issue: 30 April

The submission deadline for this issue is 28 February.

2nd Issue: 30 October

The submission deadline for this issue is 30 August.

Late submissions can be allowed by the editors depending on their schedule. The authors shall pay an additional fee of €60 for the rapid article processing charge.

Journal Manager